FOUNDER BURNOUT, BUSINESS PIVOT, MOTHERHOOD & ENTREPRENEURSHIP
FOUNDER BURNOUT, BUSINESS PIVOT, MOTHERHOOD & ENTREPRENEURSHIP
FOUNDER BURNOUT, BUSINESS PIVOT, MOTHERHOOD & ENTREPRENEURSHIP
Finding Support: From Isolated Struggle to Sustainable Success
Finding Support: From Isolated Struggle to Sustainable Success
Finding Support: From Isolated Struggle to Sustainable Success
A mother of three running her first company while drowning in overwhelm and isolation. She came seeking business strategy but discovered she needed emotional support and clarity first. Through deep work on her needs and relationships, she built an entire personal brand centered on what truly lit her up—and fell back in love with her business.
A mother of three running her first company while drowning in overwhelm and isolation. She came seeking business strategy but discovered she needed emotional support and clarity first. Through deep work on her needs and relationships, she built an entire personal brand centered on what truly lit her up—and fell back in love with her business.
A mother of three running her first company while drowning in overwhelm and isolation. She came seeking business strategy but discovered she needed emotional support and clarity first. Through deep work on her needs and relationships, she built an entire personal brand centered on what truly lit her up—and fell back in love with her business.
The challenge
The challenge
The challenge
How do I create anything sustainable when I'm running on empty?
How do I create anything sustainable when I'm running on empty?
How do I create anything sustainable when I'm running on empty?
Business coaching, emotional support, personal brand development
Business coaching, emotional support, personal brand development
Business coaching, emotional support, personal brand development
The Journey
The Journey
The Journey
She came to me at rock bottom—a former university researcher turned founder, trying to run her first company while caring for three young children, completely overwhelmed and longing for genuine support. She thought she needed business strategy and course creation help. What she actually needed was someone to help her navigate the emotional landscape of entrepreneurship, clarify her true needs, and build a business model that honored both her gifts and her life.
Time together:
Ongoing
The Opportunity
She arrived exhausted and isolated. Running a business, raising three children, trying to be everything to everyone—and feeling like she was failing at all of it. She had googled "mindful business coaching for women" in a moment of desperation, and something about our connection felt immediately right.
She came with a clear request: help me create an online course so I can become more independent in my business. But underneath that request was a deeper need—for someone to truly see her, support her, and help her navigate not just the business mechanics, but the emotional complexity of being a founder, mother, and woman trying to build something meaningful.
The surface goal: Build an online course.
The deeper need: Find sustainable support and create a business she actually loves.
Our Work Together
We began where she was—but quickly discovered that what she needed most wasn't tactical business advice. It was emotional support, relational clarity, and permission to build her business around what actually mattered to her.
Emotional Foundation First: Rather than jumping straight into course creation, we spent our initial sessions exploring her needs, her emotions, and her mental state. We addressed the overwhelm, the isolation, the weight of trying to do it all alone. This emotional clearing created the foundation for everything that followed.
Business Relationships: We worked extensively on navigating her business relationships—understanding her patterns, setting boundaries, clarifying what she needed from partnerships and collaborations. This relational work became more important than any course curriculum.
Personal Brand Development: Only after establishing this emotional and relational clarity did we move into creation. And what emerged wasn't just an online course—it was an entire personal brand centered around 1:1 coaching, built on her unique gifts and what genuinely lit her up.
Ongoing Support: The work continues as an ongoing partnership. She found in our work together what she had been longing for—someone standing by her side, holding space for both the business challenges and the human experience of building something while raising a family.
The Opportunity
She arrived exhausted and isolated. Running a business, raising three children, trying to be everything to everyone—and feeling like she was failing at all of it. She had googled "mindful business coaching for women" in a moment of desperation, and something about our connection felt immediately right.
She came with a clear request: help me create an online course so I can become more independent in my business. But underneath that request was a deeper need—for someone to truly see her, support her, and help her navigate not just the business mechanics, but the emotional complexity of being a founder, mother, and woman trying to build something meaningful.
The surface goal: Build an online course.
The deeper need: Find sustainable support and create a business she actually loves.
Our Work Together
We began where she was—but quickly discovered that what she needed most wasn't tactical business advice. It was emotional support, relational clarity, and permission to build her business around what actually mattered to her.
Emotional Foundation First: Rather than jumping straight into course creation, we spent our initial sessions exploring her needs, her emotions, and her mental state. We addressed the overwhelm, the isolation, the weight of trying to do it all alone. This emotional clearing created the foundation for everything that followed.
Business Relationships: We worked extensively on navigating her business relationships—understanding her patterns, setting boundaries, clarifying what she needed from partnerships and collaborations. This relational work became more important than any course curriculum.
Personal Brand Development: Only after establishing this emotional and relational clarity did we move into creation. And what emerged wasn't just an online course—it was an entire personal brand centered around 1:1 coaching, built on her unique gifts and what genuinely lit her up.
Ongoing Support: The work continues as an ongoing partnership. She found in our work together what she had been longing for—someone standing by her side, holding space for both the business challenges and the human experience of building something while raising a family.
The Opportunity
She arrived exhausted and isolated. Running a business, raising three children, trying to be everything to everyone—and feeling like she was failing at all of it. She had googled "mindful business coaching for women" in a moment of desperation, and something about our connection felt immediately right.
She came with a clear request: help me create an online course so I can become more independent in my business. But underneath that request was a deeper need—for someone to truly see her, support her, and help her navigate not just the business mechanics, but the emotional complexity of being a founder, mother, and woman trying to build something meaningful.
The surface goal: Build an online course.
The deeper need: Find sustainable support and create a business she actually loves.
Our Work Together
We began where she was—but quickly discovered that what she needed most wasn't tactical business advice. It was emotional support, relational clarity, and permission to build her business around what actually mattered to her.
Emotional Foundation First: Rather than jumping straight into course creation, we spent our initial sessions exploring her needs, her emotions, and her mental state. We addressed the overwhelm, the isolation, the weight of trying to do it all alone. This emotional clearing created the foundation for everything that followed.
Business Relationships: We worked extensively on navigating her business relationships—understanding her patterns, setting boundaries, clarifying what she needed from partnerships and collaborations. This relational work became more important than any course curriculum.
Personal Brand Development: Only after establishing this emotional and relational clarity did we move into creation. And what emerged wasn't just an online course—it was an entire personal brand centered around 1:1 coaching, built on her unique gifts and what genuinely lit her up.
Ongoing Support: The work continues as an ongoing partnership. She found in our work together what she had been longing for—someone standing by her side, holding space for both the business challenges and the human experience of building something while raising a family.
In her words
In her words
In her words
"In 2022, I hit rock bottom with my first company. I was completely overwhelmed, trying to run my business while caring for my three kids and myself, all while longing for genuine support. I typed 'mindful business coaching for women' into Google, and there was Bianca. No funnels, no prior connection—just an immediate feeling that this was right. And it was one of the best decisions I've ever made. As a coach, I'm always there for my clients, standing by their side. For a long time, I wished for someone who could do the same for me. I found that person in Bianca. ❤ Bianca taught me the phrase, 'Sell them what they want and then give them what they need,' and that's exactly what she did for me. I came to her with the goal of creating an online course and becoming more independent in my business. But after our first call, it was clear that I needed more support in navigating my business relationships than I did in course creation. We spent most of our sessions exploring my needs, emotions, and mental state. Only then did we start creating—not just an online course but an entire personal brand centered around 1:1 coaching. I now love my business and feel deeply grateful for Bianca's unique support. She continues to be an invaluable part of my journey."
"In 2022, I hit rock bottom with my first company. I was completely overwhelmed, trying to run my business while caring for my three kids and myself, all while longing for genuine support. I typed 'mindful business coaching for women' into Google, and there was Bianca. No funnels, no prior connection—just an immediate feeling that this was right. And it was one of the best decisions I've ever made. As a coach, I'm always there for my clients, standing by their side. For a long time, I wished for someone who could do the same for me. I found that person in Bianca. ❤ Bianca taught me the phrase, 'Sell them what they want and then give them what they need,' and that's exactly what she did for me. I came to her with the goal of creating an online course and becoming more independent in my business. But after our first call, it was clear that I needed more support in navigating my business relationships than I did in course creation. We spent most of our sessions exploring my needs, emotions, and mental state. Only then did we start creating—not just an online course but an entire personal brand centered around 1:1 coaching. I now love my business and feel deeply grateful for Bianca's unique support. She continues to be an invaluable part of my journey."
"In 2022, I hit rock bottom with my first company. I was completely overwhelmed, trying to run my business while caring for my three kids and myself, all while longing for genuine support. I typed 'mindful business coaching for women' into Google, and there was Bianca. No funnels, no prior connection—just an immediate feeling that this was right. And it was one of the best decisions I've ever made. As a coach, I'm always there for my clients, standing by their side. For a long time, I wished for someone who could do the same for me. I found that person in Bianca. ❤ Bianca taught me the phrase, 'Sell them what they want and then give them what they need,' and that's exactly what she did for me. I came to her with the goal of creating an online course and becoming more independent in my business. But after our first call, it was clear that I needed more support in navigating my business relationships than I did in course creation. We spent most of our sessions exploring my needs, emotions, and mental state. Only then did we start creating—not just an online course but an entire personal brand centered around 1:1 coaching. I now love my business and feel deeply grateful for Bianca's unique support. She continues to be an invaluable part of my journey."
The Transformation
She went from drowning in overwhelm to running a business she genuinely loves. From isolated struggle to supported growth. From trying to force a business model that didn't fit to building one that honors her life and her gifts.
In Business: She's built a thriving personal brand centered on 1:1 coaching—work that energizes rather than depletes her. She has clarity on her offerings, her ideal clients, and how her business fits into her life as a whole.
Emotionally: The isolation has lifted. She has ongoing support for both the strategic and emotional aspects of entrepreneurship. She's learned to navigate her needs and emotions rather than pushing through them.
As a Mother & Entrepreneur: She's found a way to integrate both identities rather than constantly choosing between them. Her business model works with her life, not against it.
In Confidence: She trusts herself more. She knows what she needs, can ask for support, and builds her business from alignment rather than shoulds.
The Transformation
She went from drowning in overwhelm to running a business she genuinely loves. From isolated struggle to supported growth. From trying to force a business model that didn't fit to building one that honors her life and her gifts.
In Business: She's built a thriving personal brand centered on 1:1 coaching—work that energizes rather than depletes her. She has clarity on her offerings, her ideal clients, and how her business fits into her life as a whole.
Emotionally: The isolation has lifted. She has ongoing support for both the strategic and emotional aspects of entrepreneurship. She's learned to navigate her needs and emotions rather than pushing through them.
As a Mother & Entrepreneur: She's found a way to integrate both identities rather than constantly choosing between them. Her business model works with her life, not against it.
In Confidence: She trusts herself more. She knows what she needs, can ask for support, and builds her business from alignment rather than shoulds.
The Transformation
She went from drowning in overwhelm to running a business she genuinely loves. From isolated struggle to supported growth. From trying to force a business model that didn't fit to building one that honors her life and her gifts.
In Business: She's built a thriving personal brand centered on 1:1 coaching—work that energizes rather than depletes her. She has clarity on her offerings, her ideal clients, and how her business fits into her life as a whole.
Emotionally: The isolation has lifted. She has ongoing support for both the strategic and emotional aspects of entrepreneurship. She's learned to navigate her needs and emotions rather than pushing through them.
As a Mother & Entrepreneur: She's found a way to integrate both identities rather than constantly choosing between them. Her business model works with her life, not against it.
In Confidence: She trusts herself more. She knows what she needs, can ask for support, and builds her business from alignment rather than shoulds.
More Transformational Journeys
